I’ve spent a bit of time today over at Common Craft. Common Craft takes subjects that may be hard to understand and creates the most amazingly simple explanations. Their videos are concise, complete, and fun. Everytime I watch a Common Craft video, even if it’s about something I know pretty well (like social bookmarking), I always come away with a new insight or a better understanding of how to explain it.One of the things I do is help small businesses understand how social media can help grow their businesses. There are a lot of small business owners who don’t “get” social media. Here’s Common Craft’s explanation. It’s a great introduction to one of the most powerful concepts on the Internet.