Paul Bragiel from Meetro posted a detailed post-mortem on the demise of Meetro. Meetro is, er…was, a location service that would figure out where you are and introduce you to people nearby. Brightkite is currently working in this space and seems to have some momentum among early adopters. Meetro started in Chicago and worked on expanding from there, but they ran into problems getting new communities started.
This is one of the inherent challenges of Local. Growing a community is hard work, with local community services you’re not just growing one community, you’re growing hundreds or thousands of communities and each needs to be nurtured to grow. It’s part of the reason that nobody had some out as a clear winner in the space. This is a tough nut to crack.
But the reasons for the death of Meetro are not what I found interesting. What I found interesting was Paul posting about it. It’s the first public post-mortem I’ve seen from a company founder on why they failed. TechCrunch has it’s deadpool, a few years back Pud had F*d Company (now dead ironically), and there are countless commenters across the web opining on why the idea sucked in the first place and was doomed from the start, but we rarely (ever?) see the companies founders come out and publish their analysis of why they failed. Paul has given us some invaluable lessons about community, about local, and about how to manage a company that should be read by every entrepreneur.
Those who do not learn from history are doomed to repeat it, and all that…